Post by account_disabled on Feb 28, 2024 5:18:33 GMT -5
Neither the two world wars, nor Prohibition, nor the great earthquake of 1906 in San Francisco managed to destroy Anchor Steam, the small cult beer in the Californian city, and the oldest craft beer in the United States. But instead, it has now succumbed to the pandemic, inflation, competition from big brands and changing consumer tastes. Its acquisition in 2017 by the Japanese company Sapporo already made its numerous followers, concentrated mainly west of the Rocky Mountains, fear the worst. Workers began to complain about low wages and unfair working conditions. First, the new owners abandoned the sale of kegs in bars and restaurants, focusing exclusively on bottled products.
Then, to cut costs, they limited Anchor Steam to California. But nothing worked. The numbers didn't come out. Its purchase by the Japanese firm Sapporo in 2017 marked the beginning of the end for the beer. With the Job Function Email Database gold rush of the mid-19th century, the Germans and Czechs brought European-style beer to the American West and a different process involving the fermentation of lager yeast at a higher-than-normal temperature. That's what it's called in wetter Bavaria (and in English steam beer , or steamed beer). In the absence of barley, which was in short supply, the original producers turned to cheap cereals, and the combination of all this results in a dark-colored drink with a very particular, slightly bittersweet aftertaste.
Legend has it that the beer barrels were cooled by the Pacific breeze on the roofs of the buildings in San Francisco, and that a kind of steam emanated from them, hence the name steam beer ( although the translation from German seems a less romantic and more scientific theory). Founded in 1896, the company is not without tragic stories, as two of its first owners died prematurely, one of them falling from one of the city's trams. AP Photo/Jeff Chiu jeff chiu Improvements in preservatives and refrigeration techniques in the 1960s, along with the vast network of national highways in the United States, led to the easy and rapid distribution of beers from large companies such as Coors throughout the country.
Then, to cut costs, they limited Anchor Steam to California. But nothing worked. The numbers didn't come out. Its purchase by the Japanese firm Sapporo in 2017 marked the beginning of the end for the beer. With the Job Function Email Database gold rush of the mid-19th century, the Germans and Czechs brought European-style beer to the American West and a different process involving the fermentation of lager yeast at a higher-than-normal temperature. That's what it's called in wetter Bavaria (and in English steam beer , or steamed beer). In the absence of barley, which was in short supply, the original producers turned to cheap cereals, and the combination of all this results in a dark-colored drink with a very particular, slightly bittersweet aftertaste.
Legend has it that the beer barrels were cooled by the Pacific breeze on the roofs of the buildings in San Francisco, and that a kind of steam emanated from them, hence the name steam beer ( although the translation from German seems a less romantic and more scientific theory). Founded in 1896, the company is not without tragic stories, as two of its first owners died prematurely, one of them falling from one of the city's trams. AP Photo/Jeff Chiu jeff chiu Improvements in preservatives and refrigeration techniques in the 1960s, along with the vast network of national highways in the United States, led to the easy and rapid distribution of beers from large companies such as Coors throughout the country.