Post by account_disabled on Mar 4, 2024 5:25:45 GMT -5
Facebook signs deal to stream NFL shows
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Facebook will pay the NFL an amount up front for its shows and share ad revenue after recouping what it spent on the deal.
The agreement with the NFL would serve as an example of how the social network plans to obtain audiences and advertisers.
Facebook signs deal to stream NFL shows, clips and highlights
This September 26, Facebook and the NFL announced that the sports league will distribute clips, highlights and weekly shows through its video platform with content similar to what is seen on television, Watch.
The deal includes Facebook paying the NFL a guara Job Function Email Database nteed amount up front. So, after Facebook gets its investment back from selling ads inside NFL videos, the two companies will split the ad revenue.
[Tweet Facebook signed an agreement with the NFL for videos that will be seen in its Watch section”]
No representatives from either the NFL or Facebook confirmed the deal, which was leaked thanks to a person close to the deal.
Bet on television-type programs on Facebook
This association boosts Facebook's commitment to obtaining an audience for its television-type programs and boosting its attraction to advertisers who prefer these contents .
Facebook has run ads on visual content since it introduced the self-playing video feature in , but those ads appeared while people were scrolling through their feed, making it harder for advertisers to capture audiences' attention.
This also meant that they did not have enough incentives to relocate their budgets away from television .
So Facebook began investing in externally generated, TV-like programming , inserting TV-like ads in the middle of videos, and eventually creating TV-like videos. Now close this agreement with the most premium content producer on television.
Expectation of whether Facebook will achieve good results
However, the deal is not a guarantee that Facebook will achieve its goal . To start, the social network already had a similar revenue-sharing agreement with the NFL in exchange for game clips in December .
However, that agreement dissolved in less than a year. In that case, Facebook placed the videos at the end of the videos , where the audience was least likely to see them. It will now place them in the middle of the videos, which could mitigate the wear and tear on your efforts.
This agreement also falls short in the sense that no games will be broadcast on the social network , although Facebook has been trying to achieve this for two years.
Facebook tried to obtain the streaming rights since , but lost them to Twitter and Amazon, respectively.
Additionally, the NFL will not produce new shows exclusively for Facebook that cannot be found outside of the social network, although it will customize the editing of those shows to be distributed on Facebook.
The NFL will distribute its videos through 3 Facebook Pages, specific to the shows . One of them will be Turning Point , which will have weekly 'behind the scenes' episodes of a game, as well as explanations of individual plays, pre- and post-game clips, as well as audio clips.
Sound FX will showcase gridiron sounds each week, piecing together clips of players using microphones during games.
Share on LinkedIn Share on Twitter Share on WhatsApp Share on Telegram Share on Facebook Copy link
Facebook will pay the NFL an amount up front for its shows and share ad revenue after recouping what it spent on the deal.
The agreement with the NFL would serve as an example of how the social network plans to obtain audiences and advertisers.
Facebook signs deal to stream NFL shows, clips and highlights
This September 26, Facebook and the NFL announced that the sports league will distribute clips, highlights and weekly shows through its video platform with content similar to what is seen on television, Watch.
The deal includes Facebook paying the NFL a guara Job Function Email Database nteed amount up front. So, after Facebook gets its investment back from selling ads inside NFL videos, the two companies will split the ad revenue.
[Tweet Facebook signed an agreement with the NFL for videos that will be seen in its Watch section”]
No representatives from either the NFL or Facebook confirmed the deal, which was leaked thanks to a person close to the deal.
Bet on television-type programs on Facebook
This association boosts Facebook's commitment to obtaining an audience for its television-type programs and boosting its attraction to advertisers who prefer these contents .
Facebook has run ads on visual content since it introduced the self-playing video feature in , but those ads appeared while people were scrolling through their feed, making it harder for advertisers to capture audiences' attention.
This also meant that they did not have enough incentives to relocate their budgets away from television .
So Facebook began investing in externally generated, TV-like programming , inserting TV-like ads in the middle of videos, and eventually creating TV-like videos. Now close this agreement with the most premium content producer on television.
Expectation of whether Facebook will achieve good results
However, the deal is not a guarantee that Facebook will achieve its goal . To start, the social network already had a similar revenue-sharing agreement with the NFL in exchange for game clips in December .
However, that agreement dissolved in less than a year. In that case, Facebook placed the videos at the end of the videos , where the audience was least likely to see them. It will now place them in the middle of the videos, which could mitigate the wear and tear on your efforts.
This agreement also falls short in the sense that no games will be broadcast on the social network , although Facebook has been trying to achieve this for two years.
Facebook tried to obtain the streaming rights since , but lost them to Twitter and Amazon, respectively.
Additionally, the NFL will not produce new shows exclusively for Facebook that cannot be found outside of the social network, although it will customize the editing of those shows to be distributed on Facebook.
The NFL will distribute its videos through 3 Facebook Pages, specific to the shows . One of them will be Turning Point , which will have weekly 'behind the scenes' episodes of a game, as well as explanations of individual plays, pre- and post-game clips, as well as audio clips.
Sound FX will showcase gridiron sounds each week, piecing together clips of players using microphones during games.