Post by account_disabled on Mar 4, 2024 23:31:48 GMT -5
Grandío Categories Online communication , Advertising , Social networks , Video marketing How to do marketing on Twitch If you have heard about Twitch and want to know how to put this streaming platform at the service of your brand , you have found the right article. If not, it's time to be convinced to consider it in your social media plan . Let us begin! First, the basics: Twitch is a live video platform or, as we will refer to it throughout this text, streaming . It was created in 2011 and Amazon bought it in 2014. Regarding the content , the majority focuses on gaming , be it e-sports, gameplays and others. That's where Twitch found its niche at first, but it is evolving towards more varied content , now with cooking channels, talk shows, live music, contests. This expansion of content is one of the first indicators of the rise in popularity of Twitch and its next entry into the world of the best-known video social networks such as TikTok and YouTube.
Continuing with this last point, let's talk about audiences. On average it has more than one and a half million viewers , of which the typical profile is men between 16 and 24 years old, although there is already data that shows an openness to a greater range of gender and age. The most notable thing is that we find a young audience. According to the BTC Users Number Data Social Networks Study carried out by IAB Spain , 19% are Alpha generation, 25% Generation Z, 14% Millennials and the remaining 42% would refer to other generational groups. This makes Twitch a perfect window to more easily access a young audience , which would be more difficult to reach on other platforms where the age range is more heterogeneous. Finally, it is worth noting that 80% of Twitch users approve of sponsorship by brands and that, currently, there is a low presence of them on the platform, which is fantastic news for anyone who wants to launch into the world of marketing in Twitch.
Now that it has become clear that Twitch is a young, versatile platform, with low advertising saturation and a high acceptance rate, let's talk about what you are probably already interested in: how does advertising work here? Part of the ship, part of the crew It is necessary to understand that, despite the fact that there is an overwhelming presence of content focused on video games, matching the product or service you sell is feasible, but to do so you must know the channels where you want to place your advertising. If you manage to integrate into the pre-existing content organically, it will be perceived as less intrusive. The key? Don't become the protagonist, be one more within the content . There are several types of advertising on Twitch: Inserting video ads Video ads can be introduced in different positions throughout the stream , currently they work on a cost per thousand impressions, although a new model is being developed to incorporate them.
Continuing with this last point, let's talk about audiences. On average it has more than one and a half million viewers , of which the typical profile is men between 16 and 24 years old, although there is already data that shows an openness to a greater range of gender and age. The most notable thing is that we find a young audience. According to the BTC Users Number Data Social Networks Study carried out by IAB Spain , 19% are Alpha generation, 25% Generation Z, 14% Millennials and the remaining 42% would refer to other generational groups. This makes Twitch a perfect window to more easily access a young audience , which would be more difficult to reach on other platforms where the age range is more heterogeneous. Finally, it is worth noting that 80% of Twitch users approve of sponsorship by brands and that, currently, there is a low presence of them on the platform, which is fantastic news for anyone who wants to launch into the world of marketing in Twitch.
Now that it has become clear that Twitch is a young, versatile platform, with low advertising saturation and a high acceptance rate, let's talk about what you are probably already interested in: how does advertising work here? Part of the ship, part of the crew It is necessary to understand that, despite the fact that there is an overwhelming presence of content focused on video games, matching the product or service you sell is feasible, but to do so you must know the channels where you want to place your advertising. If you manage to integrate into the pre-existing content organically, it will be perceived as less intrusive. The key? Don't become the protagonist, be one more within the content . There are several types of advertising on Twitch: Inserting video ads Video ads can be introduced in different positions throughout the stream , currently they work on a cost per thousand impressions, although a new model is being developed to incorporate them.