Post by account_disabled on Mar 7, 2024 5:34:54 GMT -5
The up Speaking of closing up Your landing pages wont look exactly like my sample mockup hopefully theyll be a lot nicer but I do hope this exercise has helped you gain confidence in moving fearlessly forward with these projects. I want to stress again the importance of owner involvement in this scenario. Your questionnaires and phone conversations are invaluable and even if you have to use a crowbar with some clients the effort truly shows in the authenticity usefulness and persuasiveness of the finished product.
I did want to take a minute to talk about scale because this also comes up Greece Mobile Number List pretty frequently in our forum. Depending on available funding and creativity the approach Ive described is likely scalable for a mediumtolarge business with anywhere from two to a few dozen target cities. Once you get beyond that the project might get out of hand in terms of ROI but I want to provide a couple of realworld examples. Ive cited REI before but Ill do it again. They operate stores across states and I continue to be impressed by the effort theyve made to differentiate their landing pages for each location.
An interactive map drills down to pages like this httpwww.rei.comstoressandiego.html. Theyre not quite as textintensive as my mockup but the inclusion of a schedule of interesting local events makes these pages feel caredfor and worth visiting. Orchard Supply Hardware with stores and dont feel you can or should make the investment in landing pages youll likely end up going with something like a cityzip code search that shows store NAP in a given radius. Granted this approach is going to be lacking in SEO opportunities but if your brand is big enough and your competition isnt too tough its an option. Do you have any other good ideas for making your local landing pages valuable Please share them with the community Learn More Duplicate.
I did want to take a minute to talk about scale because this also comes up Greece Mobile Number List pretty frequently in our forum. Depending on available funding and creativity the approach Ive described is likely scalable for a mediumtolarge business with anywhere from two to a few dozen target cities. Once you get beyond that the project might get out of hand in terms of ROI but I want to provide a couple of realworld examples. Ive cited REI before but Ill do it again. They operate stores across states and I continue to be impressed by the effort theyve made to differentiate their landing pages for each location.
An interactive map drills down to pages like this httpwww.rei.comstoressandiego.html. Theyre not quite as textintensive as my mockup but the inclusion of a schedule of interesting local events makes these pages feel caredfor and worth visiting. Orchard Supply Hardware with stores and dont feel you can or should make the investment in landing pages youll likely end up going with something like a cityzip code search that shows store NAP in a given radius. Granted this approach is going to be lacking in SEO opportunities but if your brand is big enough and your competition isnt too tough its an option. Do you have any other good ideas for making your local landing pages valuable Please share them with the community Learn More Duplicate.